One Step Closer Rebrand

As One Step Closer prepared to become a more visible nonprofit in the natural products industry, they needed to first clear up some confusion around their name, write a more succinct statement to encompass all that they do, and then freshen up their logo.

Project Management: Grace Rusch

Design: Guru Media

After some feedback from members and industry peers regarding confusion surrounding their name, One Step Closer to an Organic Sustainable Community, we were able to land on moving forward with One Step Closer leaving it open what the “to” is aiming toward given how much the work had expanded. The new logo wanted to capture the nickname “OSC” into the shape of a landscape to keep the connection to the earth from the previous logo design.